💡 Insights
Latest conversion insights
Enjoy our latest insights, written by the best authors
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Conversion
Why Aspirational Advertising Fails 9 Times out of 10
We’ve all heard it before: “buy this car and have the luxury life you always wanted”. Usually, advertising sketches a utopia; an idealistic world. This form of marketing, where a certain product offe…
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Conversion
Product or Price first? How Order Increases Sales
Imagine walking into a clothing store and the first thing you see is a rack of jeans clearly labeled “€49.99”. With this price in mind, you start looking at the different jeans. As you scavenge those…
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Conversion
How to Sell More with the Usage of Product Videos
Web shops are awesome. You have a 24hr delivery, you can read someone else’s review about their experience, and it’s super easy to compare prices between stores.
What’s less awesome about shopping o…
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Conversion
Become More Persuasive with This Fundamental Human Urge
Observing others’ emotional conflict and agony over an impending decision makes our preferences converge to those of the conflicted actor. We choose more similarly, based on our empathy and shared fe…
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Conversion
How to Sell More and Increase Customer Satisfaction with The Choice Premium Effect
Imagine you’re spending the night in your nearby cinema, viewing Hollywood latest blockbuster. What determines how much you’ll enjoy the movie?
You might think about factors such the film’s beautifu…
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Conversion
The Ultimate Weapon to let People Embrace a New Product or Habit
People love routines. Of course, we like to think that we all make well-considered choices. But as a matter of fact, most of the time we are slaves to our own habits. This makes psychological sense…
