If the majority of our choices is made subconsciously, then what is it that drives us? And evenly important: How can we then measure these subconscious processes? These questions drove me to follow a Master in Marketing Management at the Erasmus University, in which I focused on consumer behaviour and neuromarketing. I'm passionate about everything that lies at the intersection between consumer psychology and neuroscience, and I am pleased to share the latest neuro-insights with you.