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The Latest Neuromarketing Insights

Elles van der Vleuten

Elles van der Vleuten

If the majority of our choices is made subconsciously, then what is it that drives us? And evenly important: How can we then measure these subconscious processes? These questions drove me to follow a Master in Marketing Management at the Erasmus University, in which I focused on consumer behaviour and neuromarketing. I'm passionate about everything that lies at the intersection between consumer psychology and neuroscience, and I am pleased to share the latest neuro-insights with you. 


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This Blog Contains Spoilers - And Here’s Why That’s a Good Thing!

This Blog Contains Spoilers - And Here’s Why That’s a Good Thing!

We’ve probably all been there; for months, you’ve been looking forward to watch a new movie that just came out. When you’re about to see the movie, though, your friend who just saw it tells you how it ends. Well, when that happens to me, I tend to get angry because I assume the movie will not be as fun anymore. Sounds logical right? If you already know the outcome, then why still watch the movie?

We might assume that it is because of this reason that the publishers of the movie ‘Avengers: Endgame’ communicated the following warning to fans upon the release of their movie: “When you see Endgame in the coming weeks, please don’t spoil it for others, the same way you wouldn’t want it spoiled to you” (Kooser, 2019).

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