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The Latest Neuromarketing Insights

Elles van der Vleuten

Elles van der Vleuten

If the majority of our choices is made subconsciously, then what is it that drives us? And evenly important: How can we then measure these subconscious processes? These questions drove me to follow a Master in Marketing Management at the Erasmus University, in which I focused on consumer behaviour and neuromarketing. I'm passionate about everything that lies at the intersection between consumer psychology and neuroscience, and I am pleased to share the latest neuro-insights with you. 


Articles from this author

The Ultimate Psychology of Music Blog - How Background Music Can Boost Sales

The Ultimate Psychology of  Music Blog  - How Background Music Can Boost Sales

Just some quick fun facts. Companies spend millions of dollars to discover the perfect amount of fizz in a soda. Eating chips with headphones on makes the experience less enjoyable. And the louder the sound of a shutting car door is, the safer a consumer feels - which is why car manufacturers see this as a feature instead of a bug. 

What do these phenomena have in common? They highlight the importance that sound has in consumer perception. But did you know that something as subtle as the sound of background music can affect your purchase decisions drastically?

Today we will talk about how background music affects consumer behavior. Because even when you are not consciously listening to the music being played, it can still affect your buying decisions. And not just a bit, but quite dramatically! 

Let’s look at some of the most interesting insights on how you can put music to work for you as a company.

This Blog Contains Spoilers - And Here’s Why That’s a Good Thing!

This Blog Contains Spoilers - And Here’s Why That’s a Good Thing!

We’ve probably all been there; for months, you’ve been looking forward to watch a new movie that just came out. When you’re about to see the movie, though, your friend who just saw it tells you how it ends. Well, when that happens to me, I tend to get angry because I assume the movie will not be as fun anymore. Sounds logical right? If you already know the outcome, then why still watch the movie?

We might assume that it is because of this reason that the publishers of the movie ‘Avengers: Endgame’ communicated the following warning to fans upon the release of their movie: “When you see Endgame in the coming weeks, please don’t spoil it for others, the same way you wouldn’t want it spoiled to you” (Kooser, 2019).

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