We’ve probably all been there; for months, you’ve been looking forward to watch a new movie that just came out. When you’re about to see the movie, though, your friend who just saw it tells you how it ends. Well, when that happens to me, I tend to get angry because I assume the movie will not be as fun anymore. Sounds logical right? If you already know the outcome, then why still watch the movie?
We might assume that it is because of this reason that the publishers of the movie ‘Avengers: Endgame’ communicated the following warning to fans upon the release of their movie: “When you see Endgame in the coming weeks, please don’t spoil it for others, the same way you wouldn’t want it spoiled to you” (Kooser, 2019).