Just some quick fun facts. Companies spend millions of dollars to discover the perfect amount of fizz in a soda. Eating chips with headphones on makes the experience less enjoyable. And the louder the sound of a shutting car door is, the safer a consumer feels - which is why car manufacturers see this as a feature instead of a bug.
What do these phenomena have in common? They highlight the importance that sound has in consumer perception. But did you know that something as subtle as the sound of background music can affect your purchase decisions drastically?
Today we will talk about how background music affects consumer behavior. Because even when you are not consciously listening to the music being played, it can still affect your buying decisions. And not just a bit, but quite dramatically!
Let’s look at some of the most interesting insights on how you can put music to work for you as a company.