As retailers are always driven to increase sales and purchase intentions, they often rely on promotions. Consequently, we are exposed to attractive offers all the time. But how can you make sure that these promotional offers are really effective in increasing advertising success?
Well, if you're a fan of italicized or slanted fonts, you might want to read this. A recent study has demonstrated that even the selected font style has a considerable impact on consumers' purchase decisions.
Continue reading and find out when we tend to fall for promotional offers!