A 1988 research article investigated consumer reaction to numerical comparisons, using the lean/fat composition of hamburgers at an 80:20 ratio. Framing of the question was found to be a major factor in perceptions. People were more likely to buy hamburgers advertised as 80% fat-free than those presented with a “contains 20% fat” label. It’s a perfect illustration of the human brain’s inclination toward a framing effect bias. But do we also respond differently when presented with rounded versus unrounded numbers? Keep reading to find out!

As retailers are always driven to increase sales and purchase intentions, they often rely on promotions. Consequently, we are exposed to attractive offers all the time. But how can you make sure that these promotional offers are really effective in increasing advertising success?

Well, if you're a fan of italicized or slanted fonts, you might want to read this. A recent study has demonstrated that even the selected font style has a considerable impact on consumers' purchase decisions. 

Continue reading and find out when we tend to fall for promotional offers!

If you need to buy a running T-shirt, which one would you choose? One with a solid, neutral color or one with a bright, colorful pattern?  Which choice will give you more satisfaction one year later?

Research has found that our buying decisions are often inconsistent with what we prefer in the long run. Most people tend to choose T-shirts with a simple design and a neutral color, believing they would be happier with their choices later.  However, in reality, people experience more long-lasting satisfaction with bolder, attention-catching designs and colors.