A 1988 research article investigated consumer reaction to numerical comparisons, using the lean/fat composition of hamburgers at an 80:20 ratio. Framing of the question was found to be a major factor in perceptions. People were more likely to buy hamburgers advertised as 80% fat-free than those presented with a “contains 20% fat” label. It’s a perfect illustration of the human brain’s inclination toward a framing effect bias. But do we also respond differently when presented with rounded versus unrounded numbers? Keep reading to find out!
Dr. Terry Wu
Dr. Terry Wu gave a TEDx Talk in May, 2019. The title of his talk is: Neuromarketing: The New Science of Consumer Decisions. His talk has been extremely well received by experts in Neuromarketing as well as the general public. Through his TEDx talk, he has been raising awareness about the power of Neuromarketing across the globe.
Dr. Terry Wu received his Master’s degree from Duke University for his research on how the brain controls eye moments. He received his Ph.D. in neuroscience from Vanderbilt University for his research on learning and memory. In 2003, he started his online marketing firm in Minnesota. He employs insights from Neuroscience and Psychology in every aspect of marketing for his clients. He has a deep understanding of how consumers make buying decisions and applies that knowledge in online marketing to gain a big advantage for his clients. He has consulted with clients in highly competitive industries including real estate, home services, construction, law and more and helped their companies grow. His current company, Neuromarketing Services, is the only firm that specializes in Neuromarketing in the Midwest of USA. He continues to rely on science to guide his company’s marketing efforts to better serve his clients.
As retailers are always driven to increase sales and purchase intentions, they often rely on promotions. Consequently, we are exposed to attractive offers all the time. But how can you make sure that these promotional offers are really effective in increasing advertising success?
Well, if you're a fan of italicized or slanted fonts, you might want to read this. A recent study has demonstrated that even the selected font style has a considerable impact on consumers' purchase decisions.
Continue reading and find out when we tend to fall for promotional offers!
If you need to buy a running T-shirt, which one would you choose? One with a solid, neutral color or one with a bright, colorful pattern? Which choice will give you more satisfaction one year later?
Research has found that our buying decisions are often inconsistent with what we prefer in the long run. Most people tend to choose T-shirts with a simple design and a neutral color, believing they would be happier with their choices later. However, in reality, people experience more long-lasting satisfaction with bolder, attention-catching designs and colors.