How do people make choices? And how can you use psychology to help users make choices? These are questions I like to deal with in daily life, and I was able to apply this well during the master's in Economic Psychology. I am interested in everything related to the psychology behind choice processes and enjoy translating the latest research into neuro-insights!
Articles from this author
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Strategy
Goods versus Services: Why Buyers and Sellers Disagree
Suppose you want to sell a cupboard; how do you determine the price? You will probably compare prices with similar ones and how much the purchase price was. Buyers, in turn, will judge it on external…
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