Skip to main content

Larissa Siltz

How do people make choices? And how can you use psychology to help users make choices? These are questions I like to deal with in daily life, and I was able to apply this well during the master's in Economic Psychology. I am interested in everything related to the psychology behind choice processes and enjoy translating the latest research into neuro-insights!

Articles from this author

🚀
Strategy

Goods versus Services: Why Buyers and Sellers Disagree

Suppose you want to sell a cupboard; how do you determine the price? You will probably compare prices with similar ones and how much the purchase price was. Buyers, in turn, will judge it on external…

For marketers, by marketers

Ready to enhance your portfolio by starting writing for x hungry marketers? Become an Author.