💡 Insights
Latest conversion insights
Enjoy our latest insights, written by the best authors
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Conversion
Does Nudging Towards Healthier Options Work? A matter of Hunger
In 2016, we shared an interesting study on how food arrangement can be used to nudge us towards healthier choices: How To Make People Prefer A Dry Salad Over A Tasty Cheeseburger.
The study demonstr…
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Conversion
When What You See is Not What You Get: The Impact of Online Research on Offline Purchase Intentions
How often do you research a product online before going to the physical shop to make your purchase? Most modern-day shoppers can no longer live without the so-called process of webrooming.
In fact…
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Conversion
A Surprisingly Simple Way To Make Food Packaging More Appealing
In their battle for customer attention, food packaging designers are eager to implement techniques from psychology. It gives them an edge over their competitors in grabbing customer attention and inc…
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Conversion
A Label A Day Keeps The Doctor Away: Increasing Healthy Eating Via Innovative Packaging Information Labels
You may sometimes purposely forgo reading the front-of-package (FOP) labels on the packaging of food goods. The main reason could be to ignore the unhealthiness of the chosen option and let your tast…
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Conversion
Should You Pack It? How Does the Package Influence Purchase Intention in Natural Products?
For the past years, an important new factor guides our decisions when buying different products: how sustainable, organic, or natural they are. Although on a large scale we produce and consume a lot…
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Conversion
Why nobody wants to stand last in line – and what service providers can do about it
Nobody wants to finish last. Regardless of which sphere of live you investigate, people take significant effort not to end up in the painful last position. Diners in restaurants rarely order the chea…
