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The Latest Neuromarketing Insights

Declan Grindrod

Declan Grindrod

Choices, gambles and risks: I look at decision-making and behaviour as a neuroscientist.
I seek to understand the neuronal mechanisms that guide our decisions. I became curious to understand consumer behaviour and their decision-making processes while working at industry-leading brands. My current research interests include understanding how value, risk and reward are processed in the brain in all decision types (social situations, services, investments, essential and non-essential goods).

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