The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

Current Topic: Strategy

The size of colors: More intense means bigger!

The size of colors: More intense means bigger!

The rainforests in South America are being inhabited by several species of brightly colored frogs. These frogs are often poisonous and the bright colors serve as a warning to predators not to eat these frogs, because otherwise they might become sick or worse. So in this case, the information that the color conveys is very important for the survival of both the frog and the potential predator. Colors are all around us. Every object you will ever see has color and this is therefore one of the most important visual cues we have. Color conveys a lot of important information about the world around us and some of this information has interesting implications for the design of your call to actions and products.



8 Great Unpublished Neuromarketing Facts of 2016

8 Great Unpublished Neuromarketing Facts of 2016

The wonderful world of science keeps surprising us. Each month, numerous and diverse interesting ‘did-you-know-that’ insights are published.

We stroll through every marketing, neuroscience and behavioral science journal for the best facts and straight-forward applications. However, as there’s so much worthwhile going on in the large field of science, not every article makes it to NewNeuroMarketing.


How to use sensory marketing tactics to create irresistible brands

How to use sensory marketing tactics to create irresistible brands

In today’s day and age, the most successful brands are the ones that deliver feelings and emotions. By stimulating senses (like sight, hearing, taste), emotions will be delivered and learning will be stimulated. This is very effective, because our senses are directly linked to the limbic part of our brain that is responsible for memories, feelings, pleasure and emotions.


How To Stop Losing Customers By Doing Less

How To Stop Losing Customers By Doing Less

Imagine you’re buying something at the vegetable market, organic carrots for instance. The price tag says it’s $2.00 for the carrots, which is twice the price you would pay for in the supermarket. You decide it’s too much and want to walk away. And then the owner of the market stand comes up to you and says: “Hold on, for you, the price is only $1.00!” How would you feel in this case?


NewNeuroLOGO 500x500 wit NEG

New insights every month