The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

Current Topic: Research

8 Great Unpublished Neuromarketing Facts of 2016

8 Great Unpublished Neuromarketing Facts of 2016

The wonderful world of science keeps surprising us. Each month, numerous and diverse interesting ‘did-you-know-that’ insights are published.

We stroll through every marketing, neuroscience and behavioral science journal for the best facts and straight-forward applications. However, as there’s so much worthwhile going on in the large field of science, not every article makes it to NewNeuroMarketing.


Predicting Consumer Choice with Neuroimaging? It’s Simpler Than You Think!

Predicting Consumer Choice with Neuroimaging? It’s Simpler Than You Think!

It’s one of the most intriguing questions in neuromarketing today: how can we predict people’s choices by having a peek into their brain activity?

Our brains are made up of many clusters of neurons, each devoted to specific – but often yet weakly understood – functions and processes. Scientists and marketers unite in pursuit of so-called ‘buying buttons’. These specific brain areas are particularly responsive towards alluring products, commercials or otherwise money-spinning marketing stimuli. 



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