Here’s a sales principle that’s surprising yet beautifully straightforward:
As a seller, I offer the consumer a personal discount that’s small enough to seem legitimate; then before they accept the discounted price, I ask for a small favour.
Being a social animal, humans often glance at other human beings and their way of interacting with one another.
Ever thought ‘Oh horrible, not that commercial again’? Or perhaps that you saw an advertisement which reminded you that you wanted to buy or do something? Perfect timing and frequency can make your consumer love your product or brand, while excessive or wrongly timed ad placement can have a huge downward impact.
We all know that wonderful feeling we get after eating some delicious food, receiving a massage, or getting a present. But what we tend to forget, is that these pleasurable moments of instant gratification actually help us reach our long-term goals! Now, there’s some interesting news for you marketeers.
American researchers did some pioneering research that sheds new light on your choice of supermarket. They studied the influence of warmth perceptions of colours.