Governments and health organizations are spending billions of dollars in order to stimulate you and me to put healthier foods on our plates. But take one look at the world outside to face living and breathing proof that these strategies are far from successful. And in case you’re not a big fan of anecdotal evidence; the statistics also show that obesity is at an all-time high worldwide.
Here’s a sales principle that’s surprising yet beautifully straightforward:
As a seller, offer the consumer a personal discount that’s small enough to seem legitimate; then before they accept the discounted price, ask for a small favour.
The wonderful world of science keeps surprising us. Each month, numerous and diverse interesting ‘did-you-know-that’ insights are published.
We stroll through every marketing, neuroscience and behavioral science journal for the best facts and straight-forward applications. However, as there’s so much worthwhile going on in the large field of science, not every article makes it to NewNeuroMarketing.
Being a social animal, humans often glance at other human beings and their way of interacting with one another.
Ever thought ‘Oh horrible, not that commercial again’? Or perhaps that you saw an advertisement which reminded you that you wanted to buy or do something? Perfect timing and frequency can make your consumer love your product or brand, while excessive or wrongly timed ad placement can have a huge downward impact.