The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

Current Topic: Advertising

Why Men Never Buy Flowers After Condoms

Why Men Never Buy Flowers After Condoms

In the last decade, psychologists have uncovered many fascinating spillover effects of television genres making people more susceptible to different forms of advertising. A block of commercials isn’t processed in isolation. Instead, it’s tightly connected to the thoughts and feelings activated by the previous show, movie, news story and surrounding ads. This knowledge is solid gold for advertisers, as it allows them give their commercials an extra edge when buying media time.


Why Dynamic Brands Might Need an Animated Logo

Why Dynamic Brands Might Need an Animated Logo

Logo animation used to be hot. Over the last couple of years, companies have decided to back away from logo animation, and remove gradients and fillings. You’ve probably seen the logo evolutions of companies like Coca Cola, Pepsi and Shell – who all trimmed down the logo to the mere essentials.




8 Great Unpublished Neuromarketing Facts of 2016

8 Great Unpublished Neuromarketing Facts of 2016

The wonderful world of science keeps surprising us. Each month, numerous and diverse interesting ‘did-you-know-that’ insights are published.

We stroll through every marketing, neuroscience and behavioral science journal for the best facts and straight-forward applications. However, as there’s so much worthwhile going on in the large field of science, not every article makes it to NewNeuroMarketing.


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