The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

Current Topic: Strategy

Boycott or buy from Primark? How to make adolescents care more about sustainability and how you can profit from it.

Boycott or buy from Primark? How to make adolescents care more about sustainability and how you can profit from it.

What is the real price of your clothing? Getting your hands on a six dollar t-shirt is inexpensive, but who actually pays for it?

Recently, a clothing factory in Bangladesh collapsed, instantly killing thousands of low-wage workers. The disaster caused public outcry; never again shall we buy from brands that expose people to such miserable circumstances. Yet in reality, Primark remains one of Europe’s most popular clothing outlets. 


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