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Tim Zuidgeest

While working on Studio ST&T, Tim looked back at his college days. The days where he studied Economic and Consumer Psychology and where he was surrounded by science. Fast forward a few years and Tim came to the realisation that he's not getting those juicy science insights anymore. 

That's why we started NewNeuroMarketing. Bringing Tim and the rest of the world the latest insights from Neuromarketing and Social Psychology. This helps Tim in his work at ST&T and hopefully other marketeers, working in the field where psychology meets marketing.

Articles from this author

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Fundamentals

Neuromarketing; here's everything you need to know

What are the reasons for consumers to buy specific brands? How can we tell whether a TV commercial will be effective or not? And what is the best way to set up a store? Those are questions central to…
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Fundamentals

The 5 Best Neuromarketing Insights Of 2017

Don’t have the time to search through hundreds of neuromarketing research articles? Don’t worry, we got it! We've delved into all the articles of this year, and came up with the most read and most i…
Meetup

Neuromarketing Netherlands Meetup #5 De Presentaties

Download via de volgende links de presentaties van 16 februari 2017 op alweer de vijfde Neuromarketing Netherlands meetup! Joris Groen (Psycholoog en creatief directeur bij Buyerminds) - Multi-angle…
Meetup

Neuromarketing Netherlands Meetup #4 De Presentaties

Download via de volgende links de presentaties van 15 december op alweer de vierde Neuromarketing Netherlands meetup! Rodger Buyvoets (Co-founder) en Joris Fonteijn (Sr. Persuasion analyst) - Crobox…
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Conversion

The party pooper effect: when empty spaces sell better

Being a social animal, humans often glance at other human beings and their way of interacting with one another. You may have heard of the following infamous social experiment. When a gentleman in a s…
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Advertising

Want to get your brand ‘on top of mind’? Here’s how often you should show your ad

Ever thought ‘Oh horrible, not that commercial again’?  Or perhaps that you saw an advertisement which reminded you that you wanted to buy or do something? Perfect timing and frequency can make…
Meetup

Neuromarketing Netherlands Meetup #1 De presentaties

Download via de volgende links de presentaties van 16 juni op de eerste Neuromarketing Netherlands meetup! Bert Strijker - CORPUS Coer Prins - Incentro Roderick Reichenbach - Braingineers
Meetup

Neuromarketing Netherlands #1: Kickoff!

The first Meetup was a great success! We thank our speakers Bert Strijker (CORPUS), Roderick Reichenbach (Braingineers) and Coert Prins (Incentro) for their awesome presentations. You'll find t…
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Strategy

The 5 Latest Neuromarketing Insights of 2016 Q1

Do you recognize this feeling while you’re walking through the Nespresso brand store? Everything seems to be in perfect harmony. The colors, counters, even the delicious smell of coffee. Everything j…
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Conversion

Improve your sales by playing smart with ‘regret’ and the ‘maximizing mind-set'

With our busy lives nowadays, we can’t always attend every meeting, birthday or SALE that we want to attend. So occasionally we miss out on deals and special offers; that’s life. But do we regret thi…

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