The Latest Neuromarketing Insights

Tim Zuidgeest

Tim Zuidgeest

While working on Studio ST&T, Tim looked back at his college days. The days where he studied Economic and Consumer Psychology and where he was surrounded by science. Fast forward a few years and Tim came to the realisation that he's not getting those juicy science insights anymore. 

That's why we started NewNeuroMarketing. Bringing Tim and the rest of the world the latest insights from Neuromarketing and Social Psychology. This helps Tim in his work at ST&T and hopefully other marketeers, working in the field where psychology meets marketing.

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Articles from this author

The 5 Best Neuromarketing Insights Of 2017

The 5 Best Neuromarketing Insights Of 2017

Don’t have the time to search through hundreds of neuromarketing research articles? Don’t worry, we got it!

We've delved into all the articles of this year, and came up with the most read and most interesting ones. Get ready, because these are The 5 best Neuromarketing insights of 2017!

8 Great Unpublished Neuromarketing Facts of 2016

8 Great Unpublished Neuromarketing Facts of 2016

The wonderful world of science keeps surprising us. Each month, numerous and diverse interesting ‘did-you-know-that’ insights are published.

We stroll through every marketing, neuroscience and behavioral science journal for the best facts and straight-forward applications. However, as there’s so much worthwhile going on in the large field of science, not every article makes it to NewNeuroMarketing.

These are the 7 most interesting neuromarketing insights of 2015

These are the 7 most interesting neuromarketing insights of 2015

I vividly remember reading a cool article last year.  Scientist found that words that sound alike could trigger the same brain areas. Specifically they found that ‘bye now’ and ‘buy now’ were closely linked together. It was good to know that the hidden gems from the scientific journals still found their way to us marketers. But after that it got quiet. Where was I going to get those latest juicy insights? 

How to repair the damage from a product recall

How to repair the damage from a product recall

It’s every company’s worst nightmare: a product recall. Unfortunately, most consumer brands will be pulled out of the store shelves at least once in their lifetime.

What does a brand stand to do when its frozen pizzas are pulled from the store shelves because it makes people vomit? Sitting with the baked pears (which is a Dutch saying for: to just leave the bad situation as it is), won’t help them. It’s wiser to have a clear post-recall strategy in place, beforehand. But how to devise such a strategy?

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