💡 Insights
Latest research insights
Enjoy our latest research insights, written by the best authors
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Research
How Attractive Design Lights Up Our Brains: The Science of Beauty and Buying
Have you ever been drawn to a product the moment you saw it? Perhaps it was the elegant curve of a chair, the seamless design of a phone, or a beautifully packaged luxury purse. That “instant attract…
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Research
The Eyes Eat First: How Different Visual Stimuli Influence Customer Perceptions of Food Quality
Presentation matters. How we perceive objects, events, and people has a direct impact on our thoughts, feelings, and motivations toward them. Neuromarketing, also known as consumer neuroscience, exam…
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Research
Overview Top European Neuromarketing Research Agencies
Looking for a neuromarketing (research) agency in the Netherlands? On this page, you’ll find a convenient overview of Dutch neuromarketing agencies, including their expertise and techniques.
We’ve d…
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Research
The Neuroscience Behind ‘Shoppable’ Stores: What Your Brain Sees That You Don't
As marketers, we are constantly looking for ways to enhance the customer experience and achieve a sustainable revenue stream. But what if the key to success lies not in what customers tell us, but in…
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Research
The Power of Sound: How Audio Shapes Brand Perception And Behavior
In this blog, we delve into the impact of audio channels on branding and marketing opportunities, exploring why organizations invest millions in audio advertising. Listen up to find out more!
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Research
Rocking your brand: how music can influence brand perception
Can music make or break a brand's image? It might. In fact, over 90% of TV and radio ads contain little to no words, heavily relying on music to communicate their message.
A recent study bridg…
