We all know that wonderful feeling we get after eating some delicious food, receiving a massage, or getting a present. But what we tend to forget, is that these pleasurable moments of instant gratification actually help us reach our long-term goals! Now, there’s some interesting news for you marketeers.
After studying the bachelors Clinical & Health and Cognitive Neurobiopsychology in Utrecht, Tessa continued with a Masters in Clinical and Health Psychology. Her interests are mainly in social neuropsychology. Meaning the neuro side of our social behavior and the influence of the environment on it. Her main development is towards coaching. It's interesting to see how social neuropsychology plays a roll in that.
People love routines. Of course, we like to think that we all make well-considered choices. But as a matter of fact, most of the time we are slaves to our own habits. This makes psychological sense, because why spend your precious time deliberating on your options and getting distracted by unnecessary details, if you can also apply a working recipe and go straight for the best result?