Renee Göbbels

After studying Psychology and Economics and Business Economics at Utrecht University, I got my Master’s degree in Economic and Consumer Psychology at Leiden University.

I am passionate about decision making and marketing psychology, so I am eager to find out more when reading and writing for NewNeuromarketing!

Articles from this author

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Strategy

The Secret Sauce in Promoting Your Healthy Food Product: Keep your Brand Name Sweet and Short

Picture this: you're wandering the aisles of a grocery store, looking for a healthy snack. You come across two seemingly identical products, but one has a brand name that's as long as a Shakespearean…

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Advertising

The Secret of Effective QR Code Call to Actions

Imagine that you are on the bus, on your way to work. You’re bored, waiting to arrive at your destination. When you look up, your eyes fall on several ads placed on the bus. They include texts and lo…

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Strategy

Want To Involve A Celebrity In Your Campaign? This Is Your Best Bet

What brand do you think of when you hear ‘George Clooney’? And ‘Michael Jordan’? Exactly, Nespresso and Nike! These are both brands that have successfully implemented celebrity branding. Many organ…