Kenneth is a human behaviour researcher.
With an educational background in Cognitive Semiotics and a true passion for neuromarketing Kenneth studies what really drives human decision making.
Kenneth currently works as a Behavioural designer in Denmark with 5+ years of experience within qualitative consumer research.
Articles from this author
🚀
Conversion
Why Aspirational Advertising Fails 9 Times out of 10
We’ve all heard it before: “buy this car and have the luxury life you always wanted”. Usually, advertising sketches a utopia; an idealistic world. This form of marketing, where a certain product offe…
For marketers, by marketers
Ready to enhance your portfolio by starting writing for x hungry marketers? Become an Author.



