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Kenneth Dahl

Kenneth is a human behaviour researcher.
With an educational background in Cognitive Semiotics and a true passion for neuromarketing Kenneth studies what really drives human decision making.
Kenneth currently works as a Behavioural designer in Denmark with 5+ years of experience within qualitative consumer research.

Articles from this author

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Why Aspirational Advertising Fails 9 Times out of 10

We’ve all heard it before: “buy this car and have the luxury life you always wanted”. Usually, advertising sketches a utopia; an idealistic world. This form of marketing, where a certain product offe…

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