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Dr. Terry Wu

Dr. Terry Wu gave a TEDx Talk in May, 2019.  The title of his talk is: Neuromarketing: The New Science of Consumer Decisions. His talk has been extremely well received by experts in Neuromarketing as well as the general public. Through his TEDx talk, he has been raising awareness about the power of Neuromarketing across the globe.

 

Dr. Terry Wu received his Master’s degree from Duke University for his research on how the brain controls eye moments. He received his Ph.D. in neuroscience from Vanderbilt University for his research on learning and memory.  In 2003, he started his online marketing firm in Minnesota. He employs insights from Neuroscience and Psychology in every aspect of marketing for his clients.  He has a deep understanding of how consumers make buying decisions and applies that knowledge in online marketing to gain a big advantage for his clients.  He has consulted with clients in highly competitive industries including real estate, home services, construction, law and more and helped their companies grow.  His current company, Neuromarketing Services, is the only firm that specializes in Neuromarketing in the Midwest of USA.  He continues to rely on science to guide his company’s marketing efforts to better serve his clients.

Articles from this author

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Advertising

Reaching Today’s Consumer in a Forest of Green

Media in every form bombards us constantly with messages promoting green, environmentally responsible products that consumer goods companies want us to buy. Many of those products have a sticker pric…
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Advertising

Right to left isn’t right! The effect of motion direction on ad effectiveness.

Let’s try an experiment. Close your eyes and imagine someone running through your field of vision. I’d bet your imaginary friend was running from left to right. How do I know? Because we are subcons…
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Conversion

‘20% fat’ versus ‘20.3% fat’ – How Specific Numbers Make us Think and Buy Differently

A 1988 research article investigated consumer reaction to numerical comparisons, using the lean/fat composition of hamburgers at an 80:20 ratio. Framing of the question was found to be a major factor…
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Advertising

Select Fonts Wisely And Increase Your Advertising Success

As retailers are always driven to increase sales and purchase intentions, they often rely on promotions. Consequently, we are exposed to attractive offers all the time. But how can you make sure that…
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Strategy

How To Use Price Framing To Your Advantage

Price comparison is key to consumer buying decisions. Does price presentation predict purchase choice? A 2019 American Marketing Association study published by David Hardisty, Dale Griffin, and Thoma…
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Strategy

Why You Would Never Buy The Clothes That Make You The Most Happy

If you need to buy a running T-shirt, which one would you choose? One with a solid, neutral color or one with a bright, colorful pattern?  Which choice will give you more satisfaction one year l…

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