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Felix Hermsen

Felix Hermsen

Felix is venturous and very enthusiastic about the fields of neuroscience, psychology and marketing. He likes to dive into the (unconscious) mind of consumers and loves to create capital gains for brands and companies through neuroscience technologies and research. After earning degrees in Economics, Psychology and recently a MSc in Cognitive Neuroscience, he is nowadays working at (neuro)marketing agency Braynz.


Articles from this author

Product or Price first? How Order Increases Sales

Product or Price first? How Order Increases Sales

Imagine walking into a clothing store and the first thing you see is a rack of jeans clearly labeled “€49.99”. With this price in mind, you start looking at the different jeans. As you scavenge those denims, you might find something you like.

Now let's look at a different scenario: imagine walking past a display where you see a pair of jeans. When you walk over to take a closer look, you see that it says “€49.99” on the tag. Will you go in and look for the pair of jeans?

In both cases, the denims and importantly, the price are the same (e.g., you have the same kind of information). However, depending on which one you see first, will you make the same kind of decision? 

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