The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

Sell more by simply making people look in this direction

Sell more by simply making people look in this direction

With neuromarketing, whether something is winning or losing conversions for you boils down to the absolute details. As specified in the overview article we recently published, some small changes can lead to big differences. Whether it’s a small change in pricing, the way you position your ads or the way you frame social proof, it all boils down to the details. And this new finding is no different than the others.


The best ways to apply scarcity appeals in advertising

The best ways to apply scarcity appeals in advertising

“Majority of stock sold!”, “Nearly sold out!” Are you getting nervous by seeing these kind of phrases in advertisements? Do you have the feeling that you have to buy this product? Personally, when I need a product and see this kind of advertisements I want to buy the product immediately. I don't want to run the risk missing out on this fantastic offer. As a marketer I know a lot about the influencing power of advertisements, but why do I still fall for these scarcity appeals?



The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

So people love free stuff. Always have, always will. Especially the Dutchies. We crave for free stuff, but that’s another discussion. But is free always the best option?

If you’re a marketer or entrepreneur and you tend to give away promotion products for free in order to generate more sales or bind customers: keep reading. All this time you have been doing it completely wrong.


These are the 7 most interesting neuromarketing insights of 2015

These are the 7 most interesting neuromarketing insights of 2015

I vividly remember reading a cool article last year.  Scientist found that words that sound alike could trigger the same brain areas. Specifically they found that ‘bye now’ and ‘buy now’ were closely linked together. It was good to know that the hidden gems from the scientific journals still found their way to us marketers. But after that it got quiet. Where was I going to get those latest juicy insights? 


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