The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

Become More Persuasive with This Fundamental Human Urge

Become More Persuasive with This Fundamental Human Urge

Observing others’ emotional conflict and agony over an impending decision makes our preferences converge to those of the conflicted actor. We choose more similarly, based on our empathy and shared feelings for the other we observe. This has implications for both consumer behavior in a marketing environment and group decision making.



How a Fair Trade alternative can ruin your brand

How a Fair Trade alternative can ruin your brand

Oh my god, you’re such a….! I don’t like being labeled. Unless it’s really cute. What I do like is labels that tell me whether I should or should not be buying a certain product. It’s the paradox of choice that paralyzes me when I’m ‘hangry’ after a long day’s work; standing in the supermarket, having to cook dinner which should be reasonably nice and preferably to our planet and the people living on it as well. But that’s me. However, these labels influence you too. As for the marketers: read below why it is important to know what you should or should not be doing with these labels.



Don’t lose customers - Rebranding done right

Don’t lose customers - Rebranding done right

People in general are creatures of habit. We get attached to buying the same products from the same brands over and over again. For example: what happens to our favorite brand of chips, cosmetics or electronics when the brand/product undergoes a change. A change in packaging or a change in brand name could have a big impact on the way consumers perceive the product/brand. Will the old trusty chips, that you once called your favorite, still be the same after a change?


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