If you're a food lover, chances are you've been lured by a mouth-watering package design at least once. But did you know that the shape and color of packaging can also affect your perception of taste? The days where the sole purpose of a product’s packaging was to protect its content are over. As visual creatures, we often base our purchase decisions on the visual appearance of products. That’s why packaging plays a key role in setting product-related expectations. Packaging design can communicate a product's quality, value, and taste, which can influence consumers' purchasing decisions.

But how exactly can packaging design influence our taste expectations of food and beverage products?

Did you know that the font you use can have a huge impact on how people perceive your brand? It's true!

In today’s competitive world of branding and marketing, brands are always on the lookout for new and innovative ways to connect with their audience. Believe it or not, one strategy that has emerged as particularly effective is typeface design. That’s right, fonts can be a powerful tool in promoting a cause and building a brand’s reputation.

In this blog post, we'll dive into the science behind the use of handwritten typefaces, and how it can create a sense of interpersonal connectedness that leads to charitable behavior. We'll also provide practical tips on how to choose the right typeface for your brand and more. Whether you're a non-profit organization or a luxury brand, this post will show you how to leverage the power of fonts to create a stronger and more effective marketing campaign. So, are you curious to learn more about how the right font can make a big difference?

Imagine you are walking through the city center on a cold winter day. You come across an ad displaying the perfect hot chocolate and you start craving some warmth. One minute later, you find yourself standing in line to grab one.

It is not very surprising that hot chocolate ads work better during winter time than summer time. But did you know that you can boost your ad by adjusting it to the surrounding temperature for almost any product?

What is the absolute dream of a brand struggling with a dwindling consumer base? Waking up to find out their demand has suddenly gone through the roof and the biggest problem is not being able to keep up with production!

That’s what happened to the confectionary brand MoonPie when they changed marketing tactics in 2017. Was it their product? Their distribution or sales promotion that they’ve changed?

Sustainability is become a more important brand asset with the years. Additionally, the majority of consumers have the intention to pay more for environmentally sustainable packaging (Popovic et al., 2020). However, consumers often don’t know what sustainable packaging should look like (Boz et al., 2020). Mostly, consumers categorize packaging in one of three categories: recyclable, re-usable or wasteful.