The Latest Neuromarketing Insights

The Latest Neuromarketing Insights made actionable

Every month we’re searching through 100’s of scientific articles, so you don’t have to.

The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

The fee-effect: Increase sales by offering a product promotion for a symbolic price instead of for free

So people love free stuff. Always have, always will. Especially the Dutchies. We crave for free stuff, but that’s another discussion. But is free always the best option?

If you’re a marketer or entrepreneur and you tend to give away promotion products for free in order to generate more sales or bind customers: keep reading. All this time you have been doing it completely wrong.


These are the 7 most interesting neuromarketing insights of 2015

These are the 7 most interesting neuromarketing insights of 2015

I vividly remember reading a cool article last year.  Scientist found that words that sound alike could trigger the same brain areas. Specifically they found that ‘bye now’ and ‘buy now’ were closely linked together. It was good to know that the hidden gems from the scientific journals still found their way to us marketers. But after that it got quiet. Where was I going to get those latest juicy insights? 



What’s the perfect way to show a product in advertisements?

What’s the perfect way to show a product in advertisements?

An advertisement has a lot of components you need to think about: size, placement, the tone of voice, the logo, the photo, the offer and much more. It’s mind-boggling. And yet, most advertisements are created on nothing more than a gut feeling, with no scientific background whatsoever. And alas, the effectiveness of an advertisement is mostly measured on their overall click through ratio (CTR). Thus, we don’t really know which components of the advertisement are working well, and which ones need improvement.



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